Project Name

UX, Website Design & Build, Iconography

Client

SCEGGS Darlinghurst

What we did

  • UX / Strategy
  • Websites

SCEGGS is a unique school – situated in the heart of Australia’s busiest city, it possess only a small population of 900 students from Kindergarten to Year 12. It is not an academically selective school but it achieves outstanding academic results.

This project was a chance to really discover the audience, brand and user-journeys to create a cohesive, dynamic web experience akin to the girls themselves. We fleshed out new brand devices and design language to guide both digital & offline assets into a new decade.

The end result celebrates the true essence of the school – in that the girls are what really makes the brand, not the uniform and crest. The design elements are contemporary, organic and open to interpretation. A number of modules are at the content producers fingertips to produce compelling, visually rich user experiences akin to touring behind the green gate itself.

In addition, a new newsletter ‘Behind the Green Gate’ was built on our Buzz platform – allowing multiple authors to contribute to regularly inform the school community of latest news & events.

 

Engagement results

  • Page views +64.37%
  • Pages / Session  +13.75%
  • Sessions +44.50%
  • Session Duration +2.03%
  • Social referrals +16.96%
  • Organic search +44.59%

Creative development

  • Responsive website with mobile templates for optimised content on smart phone
  • Streamlined navigation and website structure
  • Intuitive, accessible interface
  • Social media integration

visit website

Contact us today on (02) 9280 0101 or info@fi.net.au to discuss your next project.

Next projects